Lucho Romero is an accomplished hospitality professional with over a decade of expertise in people, data, and project management. Currently, Lucho holds the position of Manager of Hilton Honors Technology Strategy at Hilton, based in Addison, Texas. In this role, Lucho oversees a comprehensive technology roadmap, ensuring the timely and budget-conscious delivery of new functionalities while fostering innovation across teams. Lucho is known for his collaborative approach, working cross-functionally to ensure that both stakeholders and leaders are aligned with the strategic vision. His academic background includes a Bachelor of Science in Consumer Experience Management and a Minor in Business Management from the University of North Texas, complemented by a Tableau Data Analytics Certificate with Statistical Analysis from Pathstream Education through Guild. Lucho is passionate about leveraging technology to enhance customer experiences and drive business success.